We support initiatives that help raise the public visibility of research. The Science Media Centre is a resource for the media that promotes evidence-based and up-to-date research, to help inform public debate on important issues.
We recognise the importance of improving the quality, depth and breadth of coverage of science related issues. This includes enhancing the reach of the Science Media Centre and in particular, its training and networking activities.
The Science Media Centre (SMC) is an independent, not-for-profit resource for the media that promotes evidence-based science and up-to-date research to inform public debate on the major issues of the day.
The SMC works proactively with journalists to help them cover science as well as identify the science angles in everyday news stories. They also work with the scientific community to help them interact more effectively with the media and ensure that their voices are heard on issues of national importance.
Since opening in 2008, the SMC has injected evidence-based comment into more than 12,000 news reports and informed more than 250 mainstream issues such as natural disasters, food and water safety, climate change and stem cell research.
MBIE has boosted funding to the SMC to enhance the quality and volume of:
The SMC has also developed Scimex (Science Media Exchange), a website bringing together embargoed research, multimedia resources and expert profiles for journalists in Australasia.
Scimex is primarily focused on journalists covering science and research institutions, but also operates as a public resource, with content available for the public to view.
The aim of the site is to make New Zealand research and experts more accessible to the media, offering one central place for New Zealand’s science institutions to connect with journalists.
Read a story about how the SMC trains researchers to become better communicators